Submagic vs Captions: which is better for captions?
Written by the maker of Captions Cut, which is one of the tools compared. Facts checked on from the pages listed under Sources.
The short answer
Submagic is a web app that captions short videos and adds emojis, zooms, b-roll and sound effects for you. Captions is an AI video studio: captions, AI dubbing, lip sync, avatars and AI editing. Pick Submagic for captions with automatic emojis, zooms and b-roll; pick Captions for AI dubbing, avatars and generated video alongside captions. If all you need is captions, Captions Cut, which we make, does only that, per second of audio and without uploading the video.
Side by side
| Submagic | Captions | |
|---|---|---|
| What it is | A web app that captions short videos and adds emojis, zooms, b-roll and sound effects for you. | An AI video studio: captions, AI dubbing, lip sync, avatars and AI editing. |
| Platforms | The web only; Submagic lists no desktop or mobile app of its own. | iPhone, Mac, Vision Pro and the web. |
| Captions | Captions in 123 languages, word-by-word animated templates, a transcript that edits the video, caption translation, subtitle file export. | Captions in 100+ languages (91+ on its App Store page), word-by-word animated styles, editable lines, translated subtitles; transcript download, no SRT listed. |
| Free tier | Submagic’s caption page mentions 3 watermarked videos a month; its pricing page lists no free plan. | A free tier with no AI credits and one caption template. |
| Price | Starter $19 a month ($12 yearly) for 15 videos up to 2 minutes; Pro $39 ($23 yearly) for 40 videos up to 5 minutes; Business $69 ($41 yearly) for 100 videos up to 30 minutes and 4K. No watermark on paid plans. | In the US App Store: Basic $9.99 a month ($64.99 a year), Max $24.99 a month. Its web pricing page lists Max at $24.99 and Frontier at $69.99 a month. |
| Video uploaded? | Yes: you upload the video or paste a link. | Yes: clips are uploaded for AI editing, with a cloud backup of imported clips. |
| Beyond captions | Auto b-roll, zooms, Magic Clips (long video into shorts), AI avatars, an API, scheduled posting. | AI dubbing into 29 languages, AI lip sync, AI avatars and generated video. |
Choose Submagic when
- You want automatic emojis, zooms and b-roll on short clips.
- You work in a browser, maybe with a team or an API.
- You need SRT files.
Choose Captions when
- You want to work on an iPhone or a Mac.
- You want AI dubbing and lip sync.
- You want a lower entry price ($9.99 a month in the US App Store).
Choose neither when
You only want captions, you post a few clips a month, or the video must stay on your device. Captions Cut turns the speech into word-by-word animated captions on iPhone or in the browser, sends only the audio, and charges 1 credit per second, from $2.99. It is ours, so weigh that; Captions Cut vs Submagic and Captions Cut vs Captions compare it with each.
How we checked
Both tools’ facts come from their own pricing, feature and help pages and their US App Store listings, read on 22 October 2026. Prices are US dollars as listed.
Questions
Is Submagic or Captions cheaper?
The cheapest paid option each lists: Submagic, $19 a month, or $12 a month yearly (Starter: 15 videos up to 2 minutes); Captions, $9.99 a month (Captions Basic, US App Store).
Free tiers. Submagic: Submagic’s caption page mentions 3 watermarked videos a month; its pricing page lists no free plan. Captions: A free tier with no AI credits and one caption template.
Do Submagic and Captions upload my video?
Submagic: Yes: you upload the video or paste a link. Captions: Yes: clips are uploaded for AI editing, with a cloud backup of imported clips.
Sources
- Submagic pricing
- Submagic AI captions
- Captions pricing
- Captions on the App Store
- “Captions is now Mirage”
Each page read on .